Phishing scams have had a supporting role in many of the latest cyber threats, often as the means the attacker has used to start off their attack. This attack vector is relatively easy to avoid in most cases, but requires education for the end user.
QuestingHound Technology Partners Blog
One thing that both fishing and phishing have in common is the use of lures. With the right lure, the chance of successfully catching the target improves. When it comes to the digital lures seen in phishing scams, research shows that social media is the most effective.